₹6,000 ₹8,000

Duration6 Months
Enrolled1
Lectures6
Videos0
Notes0
CertificateYes

What you'll learn

Diploma in Digital Marketing is a professional course designed to provide comprehensive knowledge and practical skills in various digital marketing domains. It focuses on equipping students with the expertise required to plan, execute, and analyze digital marketing campaigns effectively across different online platforms.

Course Syllabus

1. Introduction to Digital Marketing

Basics, importance, traditional vs digital marketing, key channels and funnel.
Digital landscape, marketing mix online, consumer behavior and digital buyer profiles.

2. Website Planning and Creation

Planning structure, domain/hosting, building site with WordPress or similar CMS.
Optimizing pages for user experience (speed, mobile, layout) and basic on‑page SEO.

3. Google Ads

Creating search campaigns: keywords, ad groups, ad copy, budget, bidding.
Tracking results (clicks, leads, cost per lead) and optimizing campaigns.

4. Facebook Ads

Setting up campaigns in Ads Manager: objective, audience, placements, creatives.
Reading performance reports and improving targeting, creatives, and cost.

5. AI Tools

Using AI to generate ad copy, social posts, landing page text and ideas.
Using AI for research, keyword ideas, audience insights, and A/B variants.

6. Practical Projects

Build a basic landing page and create sample Google and Facebook ad campaigns.
Use AI tools and simple analytics to plan, run, and analyze mini marketing projects.

Course Fees

₹8000/-

Discounted Fees

₹ 6000/-

Course Duration

6 Months

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DIPLOMA In DIGITAL MARKETING(M-DM-8351)