Detailed Course Content

1.Advanced Digital Marketing Concepts

• Overview of the digital marketing ecosystem.
• Digital marketing funnel, customer journey mapping.

2.Search Engine Optimization (Advanced)

• Technical SEO, mobile SEO, local SEO strategies.
• SEO audits and competitive analysis.

3.Paid Advertising and PPC Management

• Advanced Google Ads campaigns (Search, Display, Shopping).
• Facebook, Instagram Ads strategy development and management.
• Bid strategies, remarketing, conversion tracking.

4.Social Media and Influencer Marketing

• Deep dive into social content strategy and paid campaigns.
• Influencer identification, outreach, and campaign measurement.

5.Content Marketing and Creation

• Advanced content strategy, video marketing, storytelling.
• Blog writing, podcasting, and interactive content.

6.Email Marketing and Automation

• Lead nurturing, drip campaigns, marketing automation tools.

7.E-Commerce and Affiliate Marketing

• Setting up digital storefronts and e-commerce funnels.
• Affiliate program management and monetization.

8.Web Analytics and Data Interpretation

• Google Analytics advanced features.
• Data visualization and dashboard creation using tools like Power BI.

9.Mobile Marketing and App Promotion

• App store optimization, mobile ads, push notifications.

10.Capstone Project & Case Studies

• Hands-on project involving real-time campaign planning and execution.
• Industry case studies and campaign analysis.

Career Prospects

• Roles after completion may include Digital Marketing Manager, SEO Specialist, PPC Manager, Content Strategist, Social Media Strategist, Analytics Consultant, and E-commerce Manager.
• The course also benefits entrepreneurs and business owners to leverage digital channels for business growth.