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DIPLOMA IN DIGITAL MARKETING

Last updated Nov, 2025
Certified Course

₹4,000 ₹6,000

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Duration6 Months
Enrolled1
Lectures6
Videos0
Notes0
CertificateYes

What you'll learn

Diploma in Digital Marketing is a professional course designed to provide comprehensive knowledge and practical skills in various digital marketing domains. It focuses on equipping students with the expertise required to plan, execute, and analyze digital marketing campaigns effectively across different online platforms.

Course Syllabus

Detailed Syllabus Overview

1.Introduction to Digital Marketing

Basics, importance, traditional vs digital marketing.
Digital landscape, marketing mix in digital context.
Consumer behavior and digital consumer profiles.

2.Website Planning and Creation

Building websites using WordPress or similar CMS.
Website optimization for user experience and SEO

3.Search Engine Optimization (SEO)

SEO fundamentals, keyword research, on-page and off-page optimization.
Tools for SEO analysis and performance tracking.

4.Social Media Marketing (SMM)

Marketing strategies on Facebook, Instagram, LinkedIn, and Twitter.
Paid campaigns and organic growth techniques.

5.Pay-Per-Click Advertising (PPC) and Google Ads

Creating, managing, and optimizing PPC campaigns.
Google Ads setup, campaign types, and budgeting.

6.Email Marketing

Email campaign creation, list building, automation sequences.
Best practices and compliance (e.g., GDPR).

7.Content Marketing and Copywriting

Content creation, storytelling, blog writing, and video marketing.
Planning and strategy for content marketing.

8.Affiliate Marketing

Concepts, program management, and monetization techniques.

9.Google Analytics and Data Interpretation

Understanding site metrics, conversion tracking, and reports.
Using data to optimize marketing efforts.

10.Digital Marketing Strategy and Planning

Campaign planning, budget allocation, KPIs, and ROI measurement.

11.Practical Projects

Hands-on assignments involving campaign creation, tool usage, and real-time data analysis.

Course Fees

₹6000/-

Discounted Fees

₹ 4000/-

Course Duration

6 Months

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DIPLOMA IN DIGITAL MARKETING

What you'll learn

Course Syllabus

Detailed Syllabus Overview

Course Fees

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